Discover exactly what each customer is worth to your business over their lifetime
Identify which of 3 growth levers — retention, frequency, or transaction size — moves your numbers most
Get your LTV:CAC ratio and see how your marketing spend stacks up against industry benchmarks
Enter Your Business Numbers
Business Info
Customer Metrics
Dollar amount of a typical sale
How often one customer buys annually
How many years a customer stays
Your current customer count
Profitability & Marketing
Default 30% — adjust to your business
Total monthly spend to attract customers
Average new customers acquired each month
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Customer Lifetime Value
Total Customer Base Value
LTV : CAC Ratio
Full Business Snapshot
Customer Lifetime Value (CLV)
Total Customer Base Value
Profit Per Customer Lifetime
Cost to Acquire One Customer (CAC)
LTV : CAC Ratio
Growth Lever Impact — Which Move Moves Your Numbers Most
Growth Lever
What Changes
Revenue Impact (Total Base)
Top 3 Recommendations for Your Business
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Bain & Company Research: Increasing customer retention by just 5% can increase profits by 25-95%. Your highest-leverage opportunity may already be inside your existing customer base.